Intoit.Love - Passion Project
This tradition is built upon the five elements: earth, water, fire, air, and ether. The five-pointed star, or pentagram, symbolizes balance and harmony, often representing the human body and the five elements in equilibrium. Each point of the star is associated with one of these elements, reflecting a holistic approach to health and well-being. This symbol emphasizes the interconnectedness of the elements and their role in maintaining overall harmony.
The icons represent not only the seven chakras, the energy centers of the human body, but also incorporate the five pranas, which indicate how prana, or life energy, flows. Depending on its harmony, this flow can either restore balance or create havoc within the body's systems. For example, the yellow icon symbolizes Samana in Ayurveda, representing the inward-moving energy that supports digestion by assimilating nutrients, aiding metabolism, and generating warmth in the abdominal area.
My Role: Research + Naming + Branding Strategy + Copywriting + Concept Development + Creative Art Direction + Product Making
Intern Miyoun Cho: Illustrations + Icons + Animations
Graphic Design Jean-Benoit Levy: Typography, Product Labels + Logo Development
Project Overview
This project is a deeply personal expression of my love for nature, design, and holistic well-being. I set out to create more than just a brand. I wanted to craft a visual and sensory experience that reflects the values behind my herbal creations. What emerged is a distinctive identity that breaks through the noise of the beauty and wellness industry by blending clean, modern aesthetics with soulful, meaningful elements.
At its core, this work celebrates the power of plants and ancient healing traditions. From concept to execution, I led the development of a product line, designed every visual touchpoint, and built a fully responsive website and online store to bring it all to life.
Visual Identity
The look and feel are rooted in symbolism and intuition. Inspired by an ancient wisdom tradition, I created a shape language using imaginative floral forms that represent the seven chakras, each linked to principles from the Ayurvedic system of medicine. Every color and curve carries intentional meaning, speaking to the elements of nature and the subtle energies within us.
This identity doesn’t just look beautiful, it tells a story of balance, vitality, and connection. It's a reflection of the deeper philosophy that guides everything I do: supporting harmony in body, mind, and spirit through natural, eco-conscious design.
“Rooted in the symbolic depth of Ayurveda, this modern design brings ancient wisdom into contemporary form.””